Marketing Plan for Triumph Spares Limited Essay

Marketing Plan for Triumph Spares Limited - Essay Example Our market consist of both the final consumers and the b2b selling. However, it is noted that bulk of our sales are done through b2b channel, and only 20% of our sales is made to small customers through the shop. Therefore, we need to plan a strategy that will help us widen the both sectors and will lead to increase in the profits and revenues.The company has divided its market into two segments:Business Buyers: Here the deals are made with the other business and the company keeps a margin of 50%. This is the segment where the company earns the maximum revenue and almost 80% of its sales are made through this segment. Hence, we need to understand that this segment is most important to us in terms of its size and contribution to the profit. Hence, we need to devise a policy that sustains and grows the revenues earned from this segment. In other words, we can conclude that this is a priority segment for us. We need to look after this segment and need to give it much more importance and attention than the other sector. The sales made in this sector are in bulk and hence we can exploit on economies of scale if we continue to give importance to this sector given the size of this sector.General Public: This is the other market segment; we are currently selling our products to. Here the profit margins are high but the sales volume is very low, so we cannot rely just on this segment. We need to make sure that both the segments are sustained are served together if we need to maximize our profits.